In 2022, the average premium deemed acceptable for sustainable consumer goods stood at roughly 24 percent. In other words, consumers across the globe were willing to pay up to approximately 24 percent more for sustainable alternatives to regular consumer goods on average. Financial services had the highest acceptable sustainability premium at roughly 30 percent.
Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by category
* Global set of consumers from 19 countries.
The source asked respondents that would pay more for an environmentally sustainable products and services, how much more they would consider to be acceptable?
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Simon-Kucher & Partners. (September 30, 2022). Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1378158/sustainability-premium-considered-acceptable-by-category/
Simon-Kucher & Partners. "Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by category." Chart. September 30, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1378158/sustainability-premium-considered-acceptable-by-category/
Simon-Kucher & Partners. (2022). Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1378158/sustainability-premium-considered-acceptable-by-category/
Simon-Kucher & Partners. "Average Sustainability Premium Consumers Would Consider Acceptable and Be Willing to Pay Worldwide in 2022, by Category." Statista, Statista Inc., 30 Sep 2022, https://www.statista.com/statistics/1378158/sustainability-premium-considered-acceptable-by-category/
Simon-Kucher & Partners, Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by category Statista, https://www.statista.com/statistics/1378158/sustainability-premium-considered-acceptable-by-category/ (last visited December 21, 2024)
Average sustainability premium consumers would consider acceptable and be willing to pay worldwide in 2022, by category [Graph], Simon-Kucher & Partners, September 30, 2022. [Online]. Available: https://www.statista.com/statistics/1378158/sustainability-premium-considered-acceptable-by-category/
